Summary

Advantage Unified Commerce is built to be the world’s most effective commerce marketing agency. We

bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media,

ecommerce and trade marketing to unlock commerce potential for some of the world’s best-known

brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we

are everywhere that people shop and buy.

The role of the Media Director is to develop and manage the day-to-day retail media strategy, planning

and execution across a portfolio of clients. S/he is responsible for client leadership, program strategy,

resource planning, and associate growth and development across his/her assigned book of accounts.

CORE RESPONSIBILITIES

• Manage a book of business comprised of multiple commerce media clients

• Lead day-to-day Retail Media team in planning, activation and management of integrated commerce

media campaigns

• Work closely with Retail Media Network partners and monitor industry trends to help inform media

strategy

• Drive new ideas, opportunities, and best practices among coworkers and clients

• Collaborate with Strategy and Creative teams to develop breakthrough ideas and programs

• Collaborate with Analytics team to quantify the impact of our work on our clients’ business

• Lead and inspire a team of media talent, consistently getting the highest quality work out of the team

while fostering a healthy and energizing work environment

• Contribute to continuous process improvements, workflow efficiency, and deliverable quality

• Oversee program budgets, campaign delivery, invoicing and billing reconciliation

• Establish strong relationships with client peers and key media/technology partners

• Serve as a retail and commerce media evangelist across our team, educating and inspiring both

clients and agency staff about best practices and emerging trends

• Foster a culture of continuous questioning, learning and innovation

QUALIFICATIONS

• 9+ years digital media experience as both a practitioner and team lead across retail media, paid

search, paid social and/or programmatic

• Ecommerce and/or CPG experience preferred

• Able to present new ideas, opportunities, points of view and best practices in a logical format/flow and

with confidence

• Proven team builder, able to effectively lead and motivate a team from strategy and plan

development to execution and measurement

• Experience with bid management software i.e. SKAI, Pacvue, etc.

• Capable of developing and maintaining relationships with key capability-specific partners/vendors

• Experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI

Simmons, Mediaocean, various RMNs, ad servers, and DSPs)

• Exceptional communication and negotiation skills (written & verbal)

• Outstanding troubleshooting, problem-solving and issue resolution skills, along with an ability to

collaborate cross-functionally in a fast-paced environment

SUPERVISORY RESPONSIBILITIES

• - Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide

processes, tools and resources

• - May delegate work of others and provide guidance, direction and mentoring to indirect reports

TRAVEL AND/OR DRIVING REQUIREMENT S

• - Travel is an essential duty and function of this job. Driving is not an essential duty or function of this

job.

• - Travel up to 20%

ADDITIONAL INFORMATION REGARDING JOB DUTIES AND DESCRIPTIONS

• Job duties include additional responsibilities as assigned by one’s supervisor or other manager

related to the position/department. This job description is meant to describe the general nature and

level of work being performed; it is not intended to be construed as an exhaustive list of all

responsibilities, duties and skills required for the position. AUC reserves the right at any time with or

without notice to alter or change job responsibilities, reassign or transfer job position or assign

additional job responsibilities, subject to applicable law. AUC shall provide reasonable

accommodations of known disabilities to enable a qualified applicant or employee to apply for

employment, perform the essential functions of the job, or enjoy the benefits and privileges of

employment as required by the law.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

• Collaborate with delivery teams to ensure quality and timeliness of deliverables.

• Assume responsibility for the growth and vitality of the company’s media practice and of your clients’ business.

• Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.

• Ensure accurate record keeping and finances on all accounts.

• Work with cross-functional departments to ensure flawless execution.

• Review final reconciliation of campaign and authorize client refunds if appropriate.

Supervisory Responsibilities

Direct Reports

• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

• May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.

• Travel up to 30%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree

Field of Study/Area of Experience:

8+ years of experience in Media at an agency

Skills, Knowledge and Abilities

• Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media

• Previous success in the planning, development and management of digital media campaigns for brands or products

• Experience with DoubleClick and other 3rd party tracking solutions preferred

• Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)

• Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics

• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously

• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team

• Exceptional organizational and time management skills

• Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-NY-New York | US-IL-Chicago | US-MA-Boston

Primary Posting Location : City New York

Primary Posting Location : State/Province NY

Primary Posting Location : Postal Code 10001

Primary Posting Location : Country US

Requisition ID 2023-430424

Position Type Full Time

Category Creative & Product Services

Minimum USD $115,000.00/Yr.

Maximum USD $135,000.00/Yr.