Advantage Sales and Marketing

Job Information

Advantage Solutions WP Segment Specialist in Los Angeles, California


Field Sales Representative - Vegan Specialty Cheese - Remote

Our US business has been on an incredible growth journey for the past several years and has major ambitions to further step-change growth in the dynamic food category. We must attract the right people – those that love what they do, believe in the plant based/vegan food movement, thrive on responsibility and are looking for limitless career defining opportunities.

About the Role:

This is an exciting time to join a leading plant-based brand in the vegan cheese category, with aggressive growth plans for 2021 and beyond! We are looking to hire a Field Sales Representative for Violife. Violife is the fastest growing plant-based cheese since the US launch in 2018. We are looking for someone to really connect the brand to the local community and be a true brand advocate!

As a Field Sales Rep, you will develop and maintain strong customer relationships to maximize Violife opportunities for expanded sales and marketing execution.

You will drive execution and results through strong relationship building at retail and food service accounts in Southern California. You will discover new customers in emerging channels and capture consumer awareness through brand activation.

You will work to cultivate lasting partnerships that bring Violife to life in your city and beyond! You will be assigned critical objectives, such as selling new product, packages and features to restaurants and retail accounts in your market. These programs and initiatives will intrinsically help the overall growth of Violife within California.

What you’ll do:

  • Cold call both retail and food service accounts in southern California and TBD surrounding geographies, to drive incremental product distribution through new customer acquisitions

  • Success will be defined by activity and volume based key performance indicators

  • Discover and capitalize on new opportunities to expand distribution in retail, food services, and partnerships

  • Increase Violife’s presence in Southern California by partnering with local accounts on brand activation and brand building events

  • Integrate Violife into your community through social media interaction and local community events such as festivals, farmer’s markets, chef events etc.

  • Expand sales and volume within existing customer base through strong relationship building

  • Identify through research and then drive distribution in influential restaurants and specialty retail

  • Partner with current restaurant customers to drive Violife branding on menu, signage in-store and social media mentions

What you’ll Need:

  • Bachelor’s degree (preferred)

  • 1-2 years of relevant experience (ex. sales, marketing, field marketing & activation)

  • Prior culinary experience is a preferred

  • Initiative and self-starter/insurgent mindset

  • A Passion for food – a passion for Vegan/plant-based food movement

  • A relentless enthusiasm for retail and high standards of execution

  • Great interpersonal skills and have a desire for building lasting relationships

  • Strong communication and presentation skills

  • Advanced knowledge in MS Excel and PowerPoint and Outlook

  • An entrepreneurial mindset


The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

  • Execute segment sales goals and objectives; make geographically based sales calls selling clients items that apply to this segment

  • Design and implement sales strategies specifically targeted at growing market share for assigned segment

  • Foster and maintain strong client, customer and distributor relationships; regular communication with key clients

  • Monitor market intelligence, identify risks/opportunities and recommend solutions to senior management and assigned clients

  • Conduct business reviews with clients to ensure client needs are met

  • Collaborate with assigned clients, Client Team and Sales Operations personnel to achieve objectives

  • Plan sales calls based on quarterly objectives

  • Report all sales calls in FSP

  • Participate in food shows, product launches, client and industry meetings and product-oriented trainings when applicable

  • Respond timely to internal/external questions and information requests

Supervisory Responsibilities

Direct Reports

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports

  • This position does not have guidance or mentoring responsibilities for indirect reports

Travel and/or Driving Requirements

  • Travel and Driving are essential duties and function of this job

  • Travel up to 40%

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): High School Diploma or GED or equivalent experience

(Preferred): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:

5+ years of experience in the applicable product category; experience working with brokers and national manufacturers.

Skills, Knowledge and Abilities

• Track record of building and maintaining customer/client relationships

• Knowledge of foodservice industry and applicable category

• Financial acumen

• Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

• Good written communication and verbal communication skills

• Good interpersonal skills

• Ability to make oral presentations

• Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines

Environmental & Physical Requirements

Field / Administrative Requirements

Incumbent must be able to perform the essential functions of the job. Work may be performed in an office, field, retail store, or warehouse environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: engage in considerable physical activity, ability to lift and/or push up to 50 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions (i.e. refrigerated and freezer sections). Also required to travel and drive. The use of proper safety practices when handling the products and/or cooking is essential.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-CA-Los Angeles

Primary Posting Location : City Los Angeles

Primary Posting Location : State/Province CA

Primary Posting Location : Country US

Requisition ID 2021-352807

Position Type Full Time

Category Sales (Professional)