Advantage Solutions Manager Social Media in New York, New York

Summary

Manager Social Media

At our Company, we grow People, Brands, and Businesses! We are seeking a talentedManager of Social Media to be responsible for the development and execution of cross-channel social content plans, which requires a solid understanding of social platforms, and a thorough understanding of both paid and organic social marketing. This position must heavily utilize concept and copywriting skills to collaborate with creative content producers and social media strategists to write, edit and proof copy for all types of social content. Additionally, this role must utilize social analytics tools and perform extensive research, and then articulate findings, insights and ideas to clients and team members.

Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!

What we offer:

  • Full-Time Benefits (Medical, Dental, Vision, Life)

  • 401(k) with company match

  • Training and Career Development

  • Generous Paid Time-Off

Responsibilities:

  • Manage clients’ social media presence ongoing;Plan paid social media advertising strategies and budgets.

  • Build and execute social media strategy through research, benchmarking, messaging and audience identification.

  • Demonstrate the ability to map out a comprehensive marketing plan.

  • Incorporate optimization strategies, analyze data and research best ways to increase traffic and engagement.

  • Lead content strategy with a creative team to create timely and engaging content optimized for each platform and intended audience.

  • Work alongside PR team members to generate storytelling content.

Qualifications:

  • Bachelor's Degree inMarketing, Business or other related field of studyrequired or equivalent experience

  • 8+ years of experience in Social Media, social platforms, and other related areas

  • 3-5 years of social media marketing experience and knowledge of analytics software

  • Experience including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Pinterest.

  • Working knowledge of social media paid advertising campaigns including Facebook, Instagram, LinkedIn, Instagram and Twitter.

  • Strong understanding of user-generated content management, content marketing, and reputation management.

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Duty

  • Manage clients’ social media presence ongoing.

  • Build and execute social media strategy through research, benchmarking, messaging and audience identification.

  • Demonstrate ability to map out a comprehensive marketing plan.

  • Incorporate optimization strategies, analyze data and research best ways to increase traffic and engagement.

  • Plan paid social media advertising strategies and budgets.

  • Manage industry event, owned and earned media calendars that align with social updates.

  • Lead content strategy with creative team to create timely and engaging content optimized for each platform and intended audience.

  • Work alongside PR team members to generate storytelling content (i.e. press releases, owned blog/e-newsletter articles, sponsored editorial, industry event content).

  • Amplify clients’ thought leadership positioning at industry events through social media.

  • Repurpose content for multiple mediums (owned, earned and paid) to maximize investment.

  • Generate, edit, publish and share content daily (original text, images, video and HTML).

  • Moderate user-generated content and messages appropriately, based on company and community policies.

  • Research top influencers, competitors and trends in clients’ industries.

  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

  • Stay current with social media trends and tools – includes attending networking and educational events, reading blogs and listening to podcasts.

  • Write social media & content marketing related blog posts on Marlin Network website based on research, experience and relevant social media news.

  • Actively participate & contribute to social competitive analyses, audits, content strategy and content creation.

  • Engage in social listening to monitor client pages for customer service opportunities and initiate conversations on behalf of the client.

  • Dig into social tools native to the platform, as well as learning new advanced social tools and reporting on basic social KPIs.

Supervisory Responsibilities

Direct Reports

  • Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

  • May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel and Driving is an essential duty and function of this job

  • Travel up to 5%

Minimum Qualifications

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Marketing, Business or other related field of study

8+ years of experience in Social Media, social platforms and other related areas

Skills, Knowledge and Abilities

  • Bachelor’s degree in marketing, public relations, communication or other related field.

  • 3-5 years of social media marketing experience (account management experience preferred)

  • Experience including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and Pinterest.

  • Knowledge of social media and analytics software.

  • Working knowledge of social media paid advertising campaigns including Facebook, Instagram, LinkedIn, Instagram and Twitter.

  • Strong understanding of user-generated content management, content marketing and reputation management.

  • Must be well-organized with exceptional time management skills including the ability to handle multiple clients with changing priorities.

  • Strong, professional written and verbal communication skills + ability to present to clients.

  • Strategic content creation and excellent writing skills.

  • Ability to work independently and prioritize duties with minimal supervision + able to collaborate with a team.

  • Knowledge of SEO best practices is ideal.

  • Passionate about content marketing, social media, our clients’ businesses, the evolving digital world and where social media fits in the path to purchase.

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Primary Posting Location : Address 360 Lexington Ave, 19th Floor

Primary Posting Location : City New York

Primary Posting Location : State/Province NY

Primary Posting Location : Country US

Requisition ID 2018-192439

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing