Advantage Sales and Marketing

Job Information

Advantage Solutions Ad Ops Mgr in United States

Marketing

Advantage Unified Commerce – a large player in the Omni-Commerce space – is looking for detail-oriented and data-focused professional to join its Advertising Operations Team. Having reached a critical point in our evolution, we are undertaking efforts to become more efficient and effective in how we execute the logistics of our advertising, data. analytics and technology projects. As such, the person hired for this role would play an important part in improving our approach to media trafficking, tagging, and data processes.

The Advertising Operations Manager sits between our Analytics and Media practices and will be responsible for helping to develop and execute against standards for media trafficking, tracking, website tagging, associated marketing technologies, and documentation. This person will oversee a Specialist, together ensuring that marketing campaigns and related technology tasks are expertly executed. Emphasis will be placed on not only the effective completion of work, but also the ongoing evolution of how we work. There is room for the person in this role to grow their responsibilities and to develop new capabilities for the agency; and in fact, this kind of ambition is encouraged!

Responsibilities:

  • Work with Media and Analytics leadership to establish the structure needed to support all Ad Ops tasks.

  • Pioneer our agency's technology processes and systems by conducting gap analyses, platform and tools audits, providing recommendations for implementation, and leading final implementations

  • Develop best practices and documentation to ensure our practice is consistent and scalable.

  • Collaborate with internal teams to determine requirements, devise strategies, and execute tasks to support optimal management of marketing technologies.

  • Organize and manage media trafficking efforts; ensuring campaigns are properly configured and executed in a timely manner.

  • Field and execute tagging requests for media-side and site-side tracking; collaborating with the Analytics team to ensure optimal data practices.

  • Oversee QA processes for assigned clients

  • Responsible for leading a team of Ad Ops Specialists. Must be interested in leadership, mentorship, and building the careers of others

  • Oversee Trafficking Sheet (T-Sheet) development and adherence to process for assigned clients

  • Responsible for tag creation and implementation for assigned clients

  • Pursue continuous improvement of supporting processes and technologies and help to shepherd changes among stakeholders.

  • Development of subject-matter expertise in marketing technology; e.g. DCO, tracking/"cookie-less future" considerations, etc.

Qualifications:

  • Intellectually curious, analytical, and a systems-oriented thinker.

  • Has previously mentored and/or managed junior staff in a marketing or technology role.

  • Excellent verbal and written communication skills, to help collaborate across teams and manage direct reports.

  • Experience working with digital media campaigns and/or site-side tagging is required.

  • Experience with Google Marketing Platform (e.g. Campaign Manager, AdWords), Facebook Ads, and similar tools is preferred.

  • Experience with Microsoft Office products, particularly Excel, is preferred.

  • Experience with site-side Analytics tools (e.g. Google Analytics) is preferred.

  • Experience with Tag Management (e.g. Google Tag Manager) is preferred.

  • Experience with presentation software (e.g. PowerPoint, Keynote) is preferred.

  • Agency experience (from an internship or other full-time role) is a plus.

  • Experience with databasing or other data management practices is a plus.

  • 2 or more years’ experience in ad serving and advertising technology management

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Duty

  • Partner with Business Management team, Clients, and eCommerce companies to help deliver strong sales growth and excellent customer support:

  • Marketing Services

  • Develop strategies based on Client’s goals

  • Manage and optimize Clients’ campaigns to maximize sales

  • Create brand pages/stores

  • Content Management

  • Build enhanced content pages that showcase competitive differentiation and cross-promotional opportunities

  • Promotions Management

  • Help execute marketing promotions, online coupons, promo codes, etc.

  • Report back on key promotional metrics with clients

  • Keyword Optimizations

  • Create best-in-class catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords)

  • Additional responsibilities

  • Manage promotional budgets for multiple clients (20+)

  • Optimize product sales potential through meaningful content and images

  • Correspond and consult with clients via email, phone calls, in-person meetings, and reports to improve and/or maintain performance

Supervisory Responsibilities

Direct Reports

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports

  • Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

  • Travel and Driving are not essential duties or functions of this job but may be required

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience: Digital Marketing

5+ Years of experience in related field

Skills, Knowledge and Abilities

  • Excellent Written & Verbal Communication Skills

  • Research & Analysing Skills

  • Well Organized, Detail Oriented, & able to Handle Fast Paced Work Environment

  • Ability to Work Independently & Prioritize with minimal supervision, in order to Meet Deadlines

  • Ability to Visualize & Plan Objectives & Goals Strategically

  • Track Record of Building & Maintaining Customer/Client Relationships

  • Basic Computer Skills, including Microsoft Word, PowerPoint, Excel, Access, Outlook, & web browsers

  • Experience using G-Suite is a plus

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-N/A

Primary Posting Location : Address N/A

Primary Posting Location : City N/A

Postal Code N/A

Primary Posting Location : Country US

Requisition ID 2022-419562

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing

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